The West End
The West End is the most popular shopping and entertainment district in London. Trafalgar Square is the most prominent landmark. Oxford Street is one of the best-known shopping streets in the world. Running from Charing Cross Road in the east to Marble Arch in the west, via Oxford Circus where it crosses Regent Street, it is home to many large department stores and shops (Selfridges, John Lewis, Marks and Spencer). Tottenham Court Road runs north from the eastern end of Oxford Street towards the north of the city centre, and is best known for its plethora of hi-fi, computer and electronics stores.
South of Oxford Street's eastern end is Soho, a network of small streets crowded with restaurants, pubs, clubs, smaller shops and boutiques, and theatres and cinemas, as well as media companies and film, advertising and post-production companies. Soho is also well known for its very lively club and bar scene, the notorious sex industry and as the major "gay quarter" of the city. Piccadilly is an elegant thoroughfare running from Piccadilly Circus in the east to Hyde Park Corner in the west. It is adjacent to Mayfair, and Green Park. Regent Street and Bond Street are important thoroughfares.